Beach Development Strategy as Tourism Destination in Tabanan Bali

The purpose of the study is to: (1). Analyzing the attractiveness of Pasut Beach as one of the tourist destinations in Tabanan Regency. (2). Analyze the strategy of developing Pasut Beach as a tourist destination in Tabanan Regency. The research location was determined by purposive sampling Pasut Beach, located in Tibubiu Village, Kerambitan District, Tabanan on the basis of having a very suitable potential to be developed into a tourist destination. The sample of the study was taken by 49 people consisting of elements from the Government, community leaders and tourism actors. This study uses qualitative qualitative analysis method (giving more detailed reviews and interpretations of the data obtained and SWOT analysis. Furthermore, in the SWOT method the External Strategy Factor Matrix (EFAS) model and the Internal Strategy Factor Matrix Model (IFAS) are used, followed by IFE matrix and EFE matrix to determine the weight, rating and score and to determine the strategy and position of the quadrant I E matrix, Beach Pas po is in the position in quadrant I, with the S-O strategy where the values of strength and opportunity are equally high ( use the power to get opportunities) by improving the quality of human resources, especially in the field of mastering technology, communication and information.

. For this reason, market research is needed by utilizing advanced multivariate statistical tools, so that for each identified market segment a suitable product and service strategy can be designed.
Almost the same opinion was expressed by Beeho and Prentice (1996) especially for tourism product development (tourim product development). In essence the dynamics on both sides of tourism in question are influenced by external and internal factors in each country or region of origin of tourists and in countries or regions that are the destination of the visit. These symptoms then have a significant impact on the performance of each country or tourist destination that hosts. To avoid the adverse impacts of the dynamics in question, each country or tourist destination area needs to take immediate steps to adjust to the strategic environmental changes faced, both at the national and regional levels, even to the functional level in the field of development planning. relevant tourist destination.  supporting facilities. the visit of tourists coming to the tidal beach is very volatile and in general is still relatively low, this is because the potential possessed by tidal beach is not well known and has not been managed professionally and lack of promotion (Profile of Desa Tibubiu, 2017).
Based on the background described, the problem can be formulated as follows: 1) What is the attraction of Pasut Beach as one of the tourist destinations in Tabanan Regency? 2) What is the strategy for developing Pasut Beach as one of the tourist destinations in Tabanan Regency?

Ii. Literature Review:
According to PP. number 50 of 2011: Tourism is all forms of tourism activities supported by various facilities and services provided by the community, businessmen and the Government. The development of tourism in an area depends on the potential and characteristics of the tourism itself so that the elements / components of tourism become factors that influence tourism development. Besides that there are also factors / things that become weaknesses so that it becomes an obstacle in tourism development. Based on the above meanings, it can be concluded that tourism is a temporary trip by tourists to a tourist destination with the aim of having fun, which at the tourist destination has been equipped with various facilities and services to support the needs of tourists. According to (Stepantoro, 2000) Guidelines for Spatial Planning for Reclamation Areas Beaches in coastal areas there are coastal elements which are the natural potential of the coast that need to be developed and conserved, such as: sand, forests, water flora and fauna, mangroves, cliffs, contours, shade around the beach and panorama. The beach panorama itself is the natural potential of the beach in the form of scenery. Beaches have various forms or typologies.
Beach tourism development factors are things that influence the development of coastal tourism where there are potential things that become drivers in the development of coastal tourism or things that tend to have weaknesses so that it can hinder the development of coastal tourism. The factor of tourism development is also a complete component of coastal tourism, where the more complete components in tourism affect tourists to return to visit (Oktaviani and Suryana, 2006).

Data Collection Techniques:
In collecting data used instruments or data collection tools such as: 1

Data analysis:
Data that has been collected will be analyzed using: 1) Qualitative descriptive analysis: provides a review or interpretation of the data and information obtained to describe or analyze a study, so that it becomes more meaningful than merely presenting

I-E matrix:
The IE matrix serves to determine the position of the development of the tidal beach as a tourist destination in Tabanan Regency. By knowing the position of the development of the tidal beach as a tourist destination in Tabanan Regency, it will be easier to take or choose the strategy used in reference to internal strengths and external opportunities. according to the IFE matrix formulation owned by the development of the tidal beach as a tourist destination in Tabanan Regency, the total weighted value is 3.027 which indicates that the tidal coastal area has an average ability to utilize strengths and minimize weaknesses. Whereas in the EFE matrix, the development of the tidal beach as a tourist destination in Tabanan Regency has a total average value of 3,008 where the development of the tidal coast as a tourist destination in Tabanan Regency has a strong ability to take advantage of existing opportunities and try to suppress or overcome the threats that come. If both weighted values are found, it will be in cell I of the IE matrix, namely the growth column through vertical integration. The following picture shows the position of the development of the tidal beach as a tourist destination in Tabanan Regency on the IE matrix. The position of the development of the tidal beach as a tourist destination in Tabanan Regency.
The results of the above strategies are expected to later become an input in the development of Pasut Beach as a tourist destination that is described in the Village Government and District Government activities plan, by also taking into account external and internal environmental factors such as sociocultural, political, quality human resources and funding in accordance with what is expected by all steakholders who have an interest and can improve the welfare of the community in Tibubiu Village in particular and the Regional Government in general.

Iv. Conclusion:
Based on the results of the research that has been obtained, it can be concluded several things as follows: a. Fine black sand beaches with large waves have the potential for surfing, and at the mouth of the Yeh Ho river, traditionally during religious ceremonies traditional boat races are held.
b. Along the road to Pasut Beach there is a stretch of rice fields with terraces that are still traditional and can be developed by walking and bicycle attractions (jogging tracks) along the tourist areas that cross the tidal coast. c. Around the tidal coast there are facilities to support tourism in the form of villas and tourist huts that can support the development process of the tidal beach as a tourist destination d. Tourism objects in the development area are still natural so it is very interesting to be visited by tourists e. Community acceptance of the development of the tidal beach as a tourist destination is very enthusiastic and security is very supportive.
2. The strategy for developing the coast of Pasut Beach as a tourist destination in accordance with internal and external environmental conditions and based on the tidal beach analysis of internal environment (IFAS) and external (EFAS) matrix in the position of cell I produced a general strategy (Grand Strategy) of growth and development (concentration via vertical integration), namely: a profitable strategy, this is intended to maintain, control support and current conditions and make small changes to the supporting factors of regional development. The implementation can be applied, namely by integrated efforts from the top level, namely from the Government of Tabanan Regency, Kerambitan District, Tibubiu Village and the