Pinge Development Strategyas Turism Village in Baru Village, Kecamatan Marga,Tabanan Bali District

The development of tourist villages will provide many benefits for both tourism and the people and culture of Bali. This research was conducted in Pinge, Pinge, which is one of the official offices in Baru Village, Marga Subdistrict, Tabanan Regency. The purpose of this study was to find the right strategy to develop Pinge as a Tourism Village. Data collection was carried out by observation, interviews, FGD, questionnaire techniques, documentation techniques. The researcher used a sampling technique with a sampling technique that was purposive sampling. The type of research used in this study is qualitative research (descriptive), the data analysis techniques used are SWOT and AHP (Analytical Hierarchy Process) analysis. In accordance with the results of internal and external matrix analysis (IFE and EFE), the position of internal environmental factors in developing the Pinge Tourism Village is in a STRONG position with a score of 3,086, while the position of external environmental factors in the position is 2,955. priority strategies that can be carried out by Pinge Village in the development of Pinge Village as a Tourism Village are the Environmental Management and Zone Management Strategy with an average value of 0.135 or 13.5%.

In terms of tourism development itself, tourism is one way to develop tourism villages is one of the efforts to open up market share (market share) which has not been caught so far (Sumantra, & Yuesti, 2018). Besides that, tourist villages are also one of the attractions of the estimation that tourists who have reached a saturation point for various forms of conventional tourism and are beginning to be more oriented towards 'alternative tourism' (Sumantra & Yuesti, 2017).
Pinge is one of the banjar dinas in Baru Village, Marga Subdistrict, Tabanan Regency. The area of Baru Village is: 400 Ha. Administratively, Baru Village is divided into 4 (Four) Dinas / Dusun Banjars which include: Banjar Dinas Baru., Banjar Dinas Raden, Banjar Dinas Pinge, Banjar Dinas Susut, which are in the Marga District of Tabanan Regency which is famous for having ancient inheritance potential, one of which is located at Natar Jemeng Temple.
In the planned spatial pattern as stated in the RTRW of Bali Province, Pinge Tourism Village is designated as a Tourism Allocation Area as part of Tourism Attractions (DTW) in Tabanan district. In accordance with the direction of the Tabanan Regency RTRW Year 2012-2032 No. 11 of 2012, Pinge Tourism Village is also mentioned in the Tourism Allocation Area which functions as a Tourist Attraction Area which is a center that has tourist attraction as a tourist village.
To reduce the saturation of tourists to mass tourism activities and to open up a market share that has not yet been explored, now starting to think about 'alternative tourism' by developing tourism villages. The construction of this tourist village concept refers to government regulations and local custom regulations. Beautiful natural scenery and the existence of a home stay in the Pinge Tourism Village is one of the tourist attractions that today are the main tourist destinations for tourists. The view of the village community who are still pessimistic in responding to tourism development has become an obstacle in developing tourism potential in Pinge Village. What is the problem in this research is How the development strategy to develop Pinge as a Tourism Village. The purpose of this study is Formulate the right strategy in developing Pinge Village into a Tourism Village.

Theoretical Basis: Tourism Village:
Tourism village is an area that is related to the region or various local wisdom (customs, culture, potential) which is managed as a tourist attraction in accordance with its capabilities, which are shown for the social and economic interests of the community. Local wisdom or local knowledge system referred to here is typical knowledge that belongs to a particular society or culture that has developed for a long time, as a result of a process of reciprocal relations between these residents and their environment (DIY Regional Culture Utilization Project, 2003) According to the Core People's Tourism (PIR), what is meant by Tourism Village is a rural area that offers an overall atmosphere that reflects rural authenticity both from socio-economic life, socio-cultural, customs, daily life, has a building architecture and a typical village spatial structure, or unique and interesting economic activities and have the potential for the development of various tourism components, for example: attractions, accommodation, food and beverage, souvenirs.

Building and Environmental Planning for Pinge Tourism Village:
Plans for land use in the Pinge Tourism Area will be reviewed from 2 (two) aspects, namely the suitability of regional functions and the trend of land use in the planning area. In the concept of block development division as stated in the RTBL Pinge Tourism Area it was determined that the pinge tourism area is divided into three blocks, namely block A, bolk B, and block C. In block A is a block of agriculture and ecotourism, in block A in the development of future tourism environmental network, structuring environmental drainage networks, structuring green open spaces and structuring the marker system. In block B is a mixed-traditional settlement block, in block B in tourism development is made building rules, structuring of buildings, arrangement of park land, structuring of environmental road networks, environmental drainage network, system of marker systems, waste management and waste, fostering tourism conscious groups, the formation of environmental groups. Block C is a conservation block and green land, in block C tourism development is carried out structuring the environmental road network, structuring environmental drainage networks, open space arrangement, marking system arrangement, waste and waste management, traditional house museums, revitalizing heritage / historic assets, group development subak, making rice fields and rivers as supporting tourist attractions.

SWOT analysis:
SWOT analysis according to Siagian (2000) is one of the powerful instruments when used correctly it is also widely known that "SWOT is a crony for words strengths (weaknesses), weaknesses (weaknesses), opportunities and treats (threats).
SWOT analysis is the identification of various factors systematically to formulate a company's strategy, this analysis is based on logic that can maximize strengths and opportunities, but simultaneously can lead to weaknesses and threats. The strategic decision making process is always related to the development of the mission, goals, and strategies, and policies of the company.
After all information has been collected, both the analysis of internal environmental information and external environmental information, the next stage is to develop alternative strategies using SWOT matrix tools followed by the interpretative method to illustrate how the opportunities and threats (external threats) are adapted to strength (strengths ) and internal weaknesses. The SWOT matrix is the simplest and tends to be subjective-qualitative. This matrix clearly illustrates how external opportunities and threats faced by the organization can be adjusted to the strengths and weaknesses it has. The overall internal and external factors that have been identified in the EFAS and IFAS matrices are grouped in the SWOT matrix which are then qualitatively combined to produce a classification strategy that includes four sets of possible alternative strategies.

Tourism Development:
Law No. 10 of 2009 concerning tourism defines tourism as a trip activity carried out by a person or group of people by visiting certain places for recreational purposes, personal development, or studying the uniqueness of tourist attractions visited in the interim period. Tourism is a variety of tourism activities and is supported by various facilities and services provided by the community, businessmen, government and local government. Based on the understanding of tourism, it can be concluded that tourism is a journey carried out by a person or group of people from one place to another, with the aim of having fun or pleasure (State Gazette of the Republic of Indonesia of 2009 Number 10).
Internal strategic scores are obtained from multiplication between weights and ratting of strengths and weaknesses in the development of Pinge Tourism Village. The results can be seen in the following Which is the main strength factor for the development of Pinge as a Tourism Village is the existence of Arena Tracking Subak, a village panorama that is still beautiful. Arena Tracking and Panorama Desa, which are still beautiful, have a score of 0.304. Arena Tracking is one of the attractions of Pinge Tourism Village. The existence of a tracking path through rice fields, plantations, river flow greatly adds to the beauty of tourists' comfort to enjoy tracking tours. The main weakness factor for the development of Pinge Village as a Tourism Village is that the area / physical arrangement of the object has not been maximized. The arrangement of the area / physical object is not maximal. The main weakness factor for the development of Pinge Village as a Tourism Village is that the area / physical arrangement of the object has not been maximized. The arrangement of the area / physical object is not maximal. Based on the analysis of the internal environment above, the position of the internal environment of the development of Pinge Tourism Village is categorized as STRONG with a combined score of strengths and weaknesses is 3,086 (in the range of values of 3.00 -4.00). The main opportunity factor for the development of Pinge Village as a Tourism Village is that it can become a leading tourist destination, with the support of the Ministry of BUMN (ITDC CS), the welfare of the village community has a score of 0.324. The main threat factor for the development of Pinge Village as a Tourism Village is the large number of new tourism village offerings in Tabanan Regency and the high competition between tourism regions has a score of 0.078. Based on the analysis of the external environment above, the position of the external environment of the development of Ping Tourism Village is included in the MEDIUM category with a total opportunity and threat score of 2,955. The total score of the weight of internal and external factors places in the development of Pinge Tourism Village in cell IV. Penentuan alternatif strategi yang sesuai bagi perusahaan adalah dengan cara membuat Matriks SWOT. Matriks SWOT dibangun berdasarkan hasil analisis faktor-faktor yang strategis baik eksternal maupun internal yang terdiri atas faktor peluang, ancaman, kekuatan serta kelemahan. Berdasarkan Matriks SWOT tersebut, dapat disusun empat strategi utama yaitu: SO, WO, ST, WT. Masing-masing strategi ini memiliki karakteristik tersendiri dan dalam implementasi strategi selanjutnya dilaksanakan secara bersama-sama dan saling mendukung satu sama lain (Rangkuti, 2015:209).