Ecological Marketing: An Obligation or Responsibility

Abstract

Ecological marketing or Green marketing one of the hot issues over the globe. As people become more aware about environmental problems it has transferred the behavior of big corporations towards a green lifestyle. This research paper investigates the attitude of companies whether ecological marketing is a social responsibility or an obligation for them. This paper focuses on the efforts put by producers in bringing change about green brands in customer’s mind. This paper also studies the factors which push the manufacturers to go green. This is also significant to know that the Indian consumer are exposed enough to ecological and environmental friendly product.