Characteristics and Trends of Saudi Tourists in the Kingdom of Bahrain

Abstract

The data of this study were based on a survey of the Saudi tourist movement in Bahrain, which included 14993 samples. The results of this study indicate that there are significant statistical indications with most of the study variables, while the results showed that there are several motives for the Saudi tourists to visit Bahrain, including shopping (45.8%), leisure and recreation (23.8%), health and relaxation (11.5%). The sample members were influenced by the opinions of newspapers, magazines and advertising publications (45.9%). in addition to the opinion of relatives and friends on the decision to choose Bahrain for their tourist destination. Tourist’s satisfaction showed a high degree with catering services, cafes, shopping, security Stability and Bahraini hospitality, and even their evaluation of tourist satisfaction in general was distinguished by 85.2%, but in return there are some services have created some resentment among tourists such as facilities provided on King Fahd Causeway and Taxi services, car rental, and leisure activities. The most important findings and recommendations of the study are the need to facilitate travel procedures on King Fahd Causeway, with satisfaction (48%) and expand the establishment of recreational activities (68%), and develop the role of exhibitions and events in attracting tourists