Pinge Development Strategyas Turism Village in Baru Village, Kecamatan Marga,Tabanan Bali District

Abstract

The development of tourist villages will provide many benefits for both tourism and the people and culture of Bali. This research was conducted in Pinge, Pinge, which is one of the official offices in Baru Village, Marga Subdistrict, Tabanan Regency. The purpose of this study was to find the right strategy to develop Pinge as a Tourism Village. Data collection was carried out by observation, interviews, FGD, questionnaire techniques, documentation techniques. The researcher used a sampling technique with a sampling technique that was purposive sampling. The type of research used in this study is qualitative research (descriptive), the data analysis techniques used are SWOT and AHP (Analytical Hierarchy Process) analysis. In accordance with the results of internal and external matrix analysis (IFE and EFE), the position of internal environmental factors in developing the Pinge Tourism Village is in a STRONG position with a score of 3,086, while the position of external environmental factors in the position is 2,955. priority strategies that can be carried out by Pinge Village in the development of Pinge Village as a Tourism Village are the Environmental Management and Zone Management Strategy with an average value of 0.135 or 13.5%.